Scalextric

You'll be hard pushed to find many men and boys that haven't wanted to be James Bond at some point in their lives. The lifestyle, the gadgets and the cars. So how did we excite Scalextric's fickle young audience to engage with their new Bond themed race set? Through their Dads of course.

I put the audience in the driving seat by creating a Bond car chase scene fit for a movie - just using Scalextric. Highlighting to Dads how they, along with their kids, can play at being Bond through the product. The commercial was played out in cinemas before the release of Spectre. So sit back, turn the volume up and enjoy!