Fallout 4

With the hotly anticipated release of Fallout 4, I knew I had to quench the thirst of a hugely loyal audience and bring in new players at the same time. 

So, I placed our audience into the wasteland. Allowing them a tantalising glimpse of what Fallout offers. Creating a large-scale campaign across 12 countries and producing hundreds of ads, including TV, social, digital display and OOH. The work was recognised by the ICA who awarded my YouTube masthead as a gold standard. 

I have been fortunate to work with Bethesda on every sign Fallout release since Fallout 3. This work has spanned across four releases, multiple DLCs and includes the most recent release of Fallout 76.