Gemfields

Gemfields is a world leading supplier of responsibly sourced coloured gemstones – focusing on emeralds and rubies.

They do not sell directly to the public, but they supply gemstones to the top jewellers and dealers around the world. Their ambition is to be synonymous with coloured gemstones – if you want a ruby ring for example, it must be a Gemfields ruby.

Our task was to rejuvenate their social channels (FB, Insta & Twitter) drive stronger reach and engagement by telling their story.

We devised a creative platform with the Gemfields narrative and ethos at its heart - A story in every gemstone. Creating content pieces which educate, inspire, and drive visibly and fame.

We bring to life their process, leadership and collaborations through crafted illustrations, photography, and video all designed to create thumb stopping moments in our audiences’ feeds.

Over the past 12 months we achieve 95.6k organic engagements. 104 million impressions and 5.4 million reel plays.