There's nothing like the feeling of scoring a goal on the biggest stage. That rush of adrenaline, that insurmountable high, that feeling. A feeling many of us will never know. For Match Attax (collectable trading cards & stickers) audience, 7-12 year old boys, there is a feeling that comes close. That feeling of not only finding your favourite player but finding that rare, shiny, hand-signed card. A feeling that gets you even closer to the stars you love.
I created a campaign which centred around that '101 feeling'. A feeling of pure celebration and joy, which isn't exclusive to kids finding their favourite stars' cards, but also had by some of the world's top players.
Filmed across three different countries and only having a few minutes with each talent, I created a series of TV commercials, YouTube bumpers, Insta posts and TikTok challenges which engaged with our audience on their level. And met some nice footballers along the way.