One simple word, ‘lockdown’, meant we had lost access to a lot of the things we loved, and realised just how much we took for granted. There's something really positive in that. Because yes, we lost the nights out on the town. But for many, we also gained a new love for what’s right outside our window. We stopped spending money on holidays. But started looking at how we spend, full stop. We said goodbye to old, well-trodden ways. And hello to going that bit further – for ourselves, and one another. In short, we've found new ways to bring about joy. Without even realising it.
Celebrating all the good that’s come out of lockdown, by arming a content creator Zach Lower - with a Samsung S21 Ultra 5G and tasking him to create a short film exploring playful positivity in the face of adversity.
The campaign consisted of four phases of content being created; Announcement (introducing and unboxing the product), Launch (a day-in-life of a content creator), Short (film created by our content creator) and Feature Cut Downs (pithy deep dives into device features).
The campaign was a huge success - driving almost 1.5K conversions as a direct result of this content.